Introduction
Understanding Your Audience
Your Content Framework: From Themes to Detailed Topics
Determining Your Distribution Platforms: From Longform to Shortform
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Introduction: Determing Your Distribution Platforms (3:29)
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Lead Magnets: Driving Value and Growing Your List (5:30)
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Why Your Website Needs a Blog and Building Your Blog Plan (5:36)
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E-mail Marketing: How to Create Consistent E-mail Newsletters (4:32)
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Social Media Platforms: How to Choose Your Platforms (5:14)
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Filling In Your Template (7:48)
Managing and Organizing Your Content
Conclusion
