Homepage

Purposeful Marketers Academy

Where Purpose-Led Professionals Grow Together

Join a vibrant community of professionals—marketers and beyond—committed to scaling with strategy and soul. Through live masterclasses, expert tools, and ongoing connection, you’ll grow faster and with more clarity.

Welcome to the Purposeful Marketers Academy—a unique educational sanctuary inspired by my journey as a marketer, entrepreneur, and community builder.

I’m Nadya Rousseau, founder and CEO of Alter New Media, a global, purpose-driven marketing and PR company. We've supported nearly 1,000 clients worldwide and generated multi-seven figures in revenue—proving that purpose and profit can grow together.

Let’s Address the Real Pain Points

Not Making the Impact You Envision?
Many professionals feel their marketing isn’t landing. At PMA, we help you amplify your efforts with strategy that connects—so your work creates real results.

Attracting the Wrong Clients?
We teach you how to position yourself for clients who align with your values, so you can stop chasing and start choosing.

Struggling to Scale Without Compromising Your Values?
You shouldn’t have to trade your mission for money. We show you how to grow your income and stay true to your purpose.

Confused by All the Marketing Noise?
From influencer marketing to AI, we break down what works—so you can focus, take action, and grow your business with clarity.

Why Join the Purposeful Marketers Academy?

For Purpose-Driven Marketers:

Strategic Positioning: Attract and retain values-aligned clients
Impact + Income Growth: Scale revenue while staying mission-focused
Holistic Marketing Ed: Master both classic and modern marketing methods
Revenue Opportunities: Become a PMA Partner, teach your own masterclass, and earn 50% on referrals

For Non-Marketers:

Business Growth Techniques: Actionable strategies to grow your business—even if marketing isn’t your thing
Broad Applicability: Lessons that serve founders, creatives, and service-based pros alike

What You’ll Experience Inside PMA

Monthly Masterclasses

Expert-led deep dives on topics that move the needle—with replays and resources to support implementation.

Monthly AMAs

Live “Ask Me Anything” sessions hosted by each month’s masterclass expert—designed to deepen your understanding, get your questions answered, and help you implement with clarity. Whether you attended the class live or caught the replay, this is your chance to connect directly, get feedback, and move from learning to action.

The Purposeful Marketers Vault

Your growing library of tools, templates, and tactical guides—updated monthly.

Community Engagement

This isn’t just a platform—it’s a movement. Connect with fellow members inside our private Teachable community and on Facebook.

Giving Back

Every quarter, we donate 5% of PMA revenue to a nonprofit chosen by our members—because shared success should create shared impact.

This Is More Than Learning—It’s a Movement

Join us at the Purposeful Marketers Academy, where we don’t just teach marketing—we build a community of professionals committed to scaling with purpose, clarity, and connection.

"I live by the ethos that purpose and profit are not mutually exclusive. We can build mission-driven and disruptive businesses that make a lot of money while making a difference in the world."

- Nadya Rousseau

Hi, I’m Nadya.

Hello, mission-driven founders! I understand the delicate balancing act you must maintain - reaching your revenue goals while making a significant impact. I know that finding a marketing and PR agency that treats you as a person with a vision, not just another number, can be a real challenge.

I'm Nadya Rousseau. From a young age, I've been drawn to telling stories, initially as an actor, freelance journalist, and multimedia producer, before shifting my focus to the world of digital marketing and business development. I've worked with an incredible range of clients, from trailblazing startups and national corporations to nonprofit organizations, dynamic entertainers, realtors, and world-renowned events.

In 2016, driven by a commitment to purposeful work, I founded Alter New Media. This is not just a marketing and media company - it's a platform that treats every client as unique, embodying the ethos that purpose and profit should never be mutually exclusive. We employ a strategy-driven approach, assuring your business achieves its goals while maintaining its core values.

My experiences allowed me to create an influencer board for Alter New Media, a dynamic community representing influencers worldwide. I also pioneered the best-selling Instagram growth and management service, Instagram Rockstar. Since its launch on the Fiverr PRO platform in late 2017, we've successfully serviced over 800 customers and netted multiple 7 figures in revenue to date.

You may have seen my business, entrepreneurship, and marketing insights in publications like Forbes, American Express Open Forum, Voyage LA, and Honeysuckle Magazine. In 2022, I was honored to be invited to join the Forbes Agency Council.

Over the years, I've partnered with significant social media campaigns, such as The Nylon Project’s fashion initiative “#Itcanbeyou,” which shed light on the homelessness epidemic, and DELL Small Business's Pride 2021 campaign.

At the core of everything I do is storytelling. By leveraging this strategy, I've transformed clients’ social media presence from non-existent to thousands of followers, opening doors to new customers, partnerships, and revenue streams. Why? Because my purpose aligns with yours - to help you achieve your business goals while making a difference in the world. We're in this together. When you join Purposeful Marketers Academy, I empower you with strategy-driven marketing and PR that doesn't just convert-- it makes a difference! Can't wait to meet you!

Collette Divitto, Founder, Collettey's Cookies/TEDx Speaker

I reached out to Nadya on LinkedIn after seeing some of her work and clients' comments. I am very protective of who I align myself and my mission with and really look to surround myself only with quality and wholesome professionals with the same passion and integrity (as well as an insane need for success as I have ! lol ). I have been working with Nadya for the past year and she is beyond my expectations and I am so happy to have also made a dear trusted friend. Nadya is very insightful and has helped me achieve a higher level in a very short time. I am excited to keep working with her and see where she takes me over the next part of my journey.

Brigitte Tolson, Founder, Green Chemistry Skincare

Nadya and her team exceeded the 50+ marketing companies I consulted with to start my brand's mission and social media presence, not only with a far more detailed and up-to-date strategy but with execution that had me seeing results on a daily basis. In our first two years, we have managed to appear in Vogue Magazine three times, on PBS show Things Green, and I personally have been hired for promotional spots for Vital Proteins and Burt's Bees. Nadya's attention to detail and her true understanding of my market and vision have played a massive role in the success and growth of Green Chemistry Skincare. I recommend her and all of her services and programs highly.

Brad Etter, Founder, Star Potential Media

As a budding entrepreneur, Nadya's programs are just what I have needed to set actionable steps toward achieving my diverse range of objectives. At first, I was overwhelmed, as I am sure that many artists are, by the idea of approaching a marketing strategy. Nadya, however, not only made the process fun and immersive - but accessible for anyone interested in utilizing social media for business purposes. She is a rare leader, and I highly recommend her invaluable expertise!