Welcome to the Purposeful Marketers Academy, a unique educational sanctuary inspired by my personal journey and professional experiences.

I am Nadya Rousseau, founder and CEO of Alter New Media, a global, purpose-driven marketing and PR company. We've supported nearly 1,000 clients worldwide and achieved multi-seven figures in revenue, consistently integrating purpose into everything we do.

Addressing Your Pain Points

Struggling to Make the Impact You Desire? Purpose-driven marketers often face the challenge of not making the impact they envision. At the Purposeful Marketers Academy, we provide you with the tools and strategies to amplify your efforts, ensuring that your work truly makes a difference.

Are You Not Attracting the Right Clients? It is crucial to position yourself to attract clients who align with your values and mission. Our content will teach you how to strategically position your services to secure the best clients who share your commitment to making an impact.

Need to Scale Your Income While Staying True to Your Purpose? Balancing financial success with a mission-driven approach can be challenging. We offer insights and strategies to grow your income without compromising your values, helping you achieve sustainable success. If you're a purpose-driven marketer, you may qualify for a partnership program, where you can enjoy a discounted membership and the opportunity to make 50% off every academy sign up.

Lacking the Best Marketing Techniques? Knowing the best marketing techniques to grow your business as a purpose-driven professional is essential. We cover a wide range of marketing strategies, from influencer marketing to AI, tailored to help you grow your impact-driven business effectively.

Why Join the Purposeful Marketers Academy?

For Purpose-Driven Marketers:

  • Strategic Positioning: Learn how to attract and retain clients who align with your values and mission.
  • Impact and Income Growth: Discover strategies to enhance your impact while scaling your revenue, ensuring your work is meaningful and profitable.
  • Holistic Marketing Education: Gain access to a broad range of marketing strategies, from influencer marketing to AI, tailored to purpose-driven initiatives.
  • Revenue Generation Opps: Qualify to become a Purposeful Marketer Partner, host your own masterclasses, and make 50% off all academy sign-ups under your name!

For Non-Marketers:

  • Business Growth Techniques: Access valuable resources and knowledge to grow your business using effective marketing techniques.
  • Comprehensive Learning: Benefit from our courses even if you're not a marketer by trade; our education is designed to be broadly applicable.

Our Unique Offering

Monthly Masterclasses: Every month, we introduce a new learning concept delivered by an expert-led masterclass, followed by a recording and resources to help you take action. This lets you dive deep into the subject matter and apply your new knowledge directly.

Purposeful Marketers Vault: We add new resources to our Vault alongside each masterclass, giving you access to a vast suite of tools and materials to support your marketing journey and enhance your impact and income.

Community Engagement: Engage with our vibrant community on Teachable, fostering collaborative learning, networking, and mutual growth.

Giving Back: We are committed to growth, learning, and giving back. Each quarter, we pledge to donate 5% of the academy’s revenue to a nonprofit chosen by our academy members, ensuring we contribute to meaningful causes as we grow and learn.

Join me at the Purposeful Marketers Academy, where our journey goes beyond learning marketing strategies. We are here to cultivate a movement of purpose-driven professionals ready to amplify their impact and income while contributing to meaningful causes.




"I live by the ethos that purpose and profit are not mutually exclusive. We can build mission-driven and disruptive businesses that make a lot of money while making a difference in the world."



- Nadya Rousseau

Hi, I’m Nadya.


Hello, mission-driven founders! I understand the delicate balancing act you must maintain - reaching your revenue goals while making a significant impact. I know that finding a marketing and PR agency that treats you as a person with a vision, not just another number, can be a real challenge.


I'm Nadya Rousseau. From a young age, I've been drawn to telling stories, initially as an actor, freelance journalist, and multimedia producer, before shifting my focus to the world of digital marketing and business development. I've worked with an incredible range of clients, from trailblazing startups and national corporations to nonprofit organizations, dynamic entertainers, realtors, and world-renowned events.


In 2016, driven by a commitment to purposeful work, I founded Alter New Media. This is not just a marketing and media company - it's a platform that treats every client as unique, embodying the ethos that purpose and profit should never be mutually exclusive. We employ a strategy-driven approach, assuring your business achieves its goals while maintaining its core values.


My experiences allowed me to create an influencer board for Alter New Media, a dynamic community representing influencers worldwide. I also pioneered the best-selling Instagram growth and management service, Instagram Rockstar. Since its launch on the Fiverr PRO platform in late 2017, we've successfully serviced over 800 customers and netted multiple 7 figures in revenue to date.


You may have seen my business, entrepreneurship, and marketing insights in publications like Forbes, American Express Open Forum, Voyage LA, and Honeysuckle Magazine. In 2022, I was honored to be invited to join the Forbes Agency Council.

Over the years, I've partnered with significant social media campaigns, such as The Nylon Project’s fashion initiative “#Itcanbeyou,” which shed light on the homelessness epidemic, and DELL Small Business's Pride 2021 campaign. 

At the core of everything I do is storytelling. By leveraging this strategy, I've transformed clients’ social media presence from non-existent to thousands of followers, opening doors to new customers, partnerships, and revenue streams. Why? Because my purpose aligns with yours - to help you achieve your business goals while making a difference in the world. We're in this together. When you join Purposeful Marketers Academy, I empower you with strategy-driven marketing and PR that doesn't just convert-- it makes a difference! Can't wait to meet you!


Collette Divitto, Founder, Collettey's Cookies/TEDx Speaker


I reached out to Nadya on LinkedIn after seeing some of her work and clients' comments. I am very protective of who I align myself and my mission with and really look to surround myself only with quality and wholesome professionals with the same passion and integrity (as well as an insane need for success as I have ! lol ). I have been working with Nadya for the past year and she is beyond my expectations and I am so happy to have also made a dear trusted friend. Nadya is very insightful and has helped me achieve a higher level in a very short time. I am excited to keep working with her and see where she takes me over the next part of my journey.

Brigitte Tolson, Founder, Green Chemistry Skincare


Nadya and her team exceeded the 50+ marketing companies I consulted with to start my brand's mission and social media presence, not only with a far more detailed and up-to-date strategy but with execution that had me seeing results on a daily basis. In our first two years, we have managed to appear in Vogue Magazine three times, on PBS show Things Green, and I personally have been hired for promotional spots for Vital Proteins and Burt's Bees. Nadya's attention to detail and her true understanding of my market and vision have played a massive role in the success and growth of Green Chemistry Skincare. I recommend her and all of her services and programs highly.

Brad Etter, Founder, Star Potential Media


As a budding entrepreneur, Nadya's programs are just what I have needed to set actionable steps toward achieving my diverse range of objectives. At first, I was overwhelmed, as I am sure that many artists are, by the idea of approaching a marketing strategy. Nadya, however, not only made the process fun and immersive - but accessible for anyone interested in utilizing social media for business purposes. She is a rare leader, and I highly recommend her invaluable expertise!